V-TUF Affiliate Code Of Conduct

This Affiliate Code of Conduct forms a key part of the affiliate relationship between V-TUF Ltd (“V-TUF”, “we”, “us”) and each affiliate partner (“Affiliate”, “you”). It outlines the minimum standards of conduct and compliance required for all affiliate activities that promote V-TUF products, including pressure washers, vacuum cleaners, and other equipment. Non-compliance may result in suspension or termination of affiliate status and/or commissions.

This Code applies to all Affiliates participating in the V-TUF Affiliate Programme, including independent reviewers, content creators, influencers, bloggers, and companies.

1. Act with Honesty, Integrity and Respect

Affiliates must conduct themselves with honesty, professionalism and respect toward consumers, competitors, V-TUF staff, and the general public. They must provide accurate, truthful, and substantiated information about V-TUF products and services, avoid misrepresenting or exaggerating claims, and avoid offensive or discriminatory language.
Affiliates must not engage in unfair commercial practices, including fake testimonials or presenting themselves as consumers.

2. Comply with All Laws and Regulations

Affiliates must comply with all applicable laws and regulations governing advertising, consumer protection, data protection, and online commerce in jurisdictions where content is published.
For UK audiences, Affiliates must comply with the CAP Code, ASA rules, CPRs, UK GDPR, and the Data Protection Act 2018.
Affiliates must ensure all marketing communications are legal, decent, honest, truthful, and that no material information is omitted or unclear.
For UK promotions, ASA/CAP rules take precedence over non-UK frameworks such as FTC guidelines.

3. Maintain Accuracy and Do Not Mislead

Affiliates must accurately represent product specifications, capabilities and limitations. They must avoid false or exaggerated claims, misleading omissions, unsupported performance statements, or manipulated disclosures.
Comparisons or demonstrations must be fair and based on genuine experience.
Affiliates must not create, solicit or publish fake reviews.

4. Responsible Content Use

Affiliates must use only authorised V-TUF logos, images, copy, and brand assets.
They must not imply endorsement or partnership beyond the affiliate relationship unless authorised.
Affiliates must not state or imply they are employees or official agents of V-TUF unless confirmed in writing.
V-TUF trademarks and brand assets must not be altered in misleading or derogatory ways.

5. Respect Intellectual Property and Third-Party Policies

Affiliates must respect the intellectual property rights of V-TUF and third parties.
They must obtain permission to use any third-party content such as music, images, or video clips.
All relevant platform rules (YouTube, Instagram, TikTok, Facebook, etc.) must be followed.

6. Avoid Harmful Practices

Affiliates must not engage in spam, deceptive SEO tactics, malicious redirects, cookie stuffing, cloaked links, or hidden tracking techniques.
Affiliates must not degrade V-TUF website performance or damage user experience.
They must not use fake urgency (false “limited stock” warnings or fake countdown timers).
Affiliates must not harm V-TUF’s reputation with defamatory behaviour toward competitors or customers.
V-TUF reserves the right to review activities and withhold commissions if harmful practices are identified.

7. Disclosures and Transparency

Affiliates must clearly disclose their paid partnership with V-TUF.
Disclosures must be upfront, unavoidable, and visible before any affiliate link is clicked.
Accepted UK wording includes “Ad”, “Advert”, or “Paid Partnership with V-TUF”.
Disclosures must appear at the start of posts, in the first frame of videos, and next to affiliate links.

8. Data Protection and Privacy

Affiliates must comply with UK GDPR, the Data Protection Act 2018, and PECR.
They must not collect or process personal data from V-TUF campaigns without explicit permission.
Cookies and tracking tools must not be used without valid consent.

9. Compliance with Programme Terms

Affiliates must follow all V-TUF Affiliate Programme Terms and Conditions.
Affiliates must cooperate with any request for evidence of claims or demonstrations.
They must not publish price comparisons unless approved by V-TUF.

10. Sanctions for Non-Compliance

Breach of this Code may result in suspension, removal, or loss of unpaid commissions.
V-TUF may take action if reasonable evidence of breach or non-compliance exists.